Fundamentos de mercadotecnia /
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| Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Prentice Hall Hispanoamericana,
1998.
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| Edition: | 4a. ed. |
| Subjects: | |
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| 100 | 1 | |a Kotler, Philip |9 1322 | |
| 245 | 1 | |a Fundamentos de mercadotecnia / |c Philip Kotler, Gary Armstrong ; tr. Guadalupe Meza Staines | |
| 250 | |a 4a. ed. | ||
| 260 | |a México : |b Prentice Hall Hispanoamericana, |c 1998. | ||
| 300 | |a xxix, 585 p., anexos [113 p.] : |b il., mapas, fotos, color | ||
| 650 | 1 | 7 | |a Mercadeo |2 LEMB |9 1134 |
| 650 | 1 | 7 | |a Servicio al cliente |2 LEMB |9 1311 |
| 650 | 1 | 7 | |a Administración de mercadeo |2 LEMB |9 1135 |
| 700 | 1 | |a Armstrong, Gary |9 1169 | |
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