Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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Fuente: Universidad del Istmo Panamá
Tipo de Material: Book
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Fuente: Universidad del Istmo Panamá
Tipo de Material: Book
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Fuente: Universidad del Istmo Panamá
Tipo de Material: Book
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by:
Kotler, Philip
Other Authors:
García de Madariaga Miranda, Jesús
Flores Zamora, Javier
Bowen, John T.
Makens, James C.
Published: 2011
Published: 2011
Fuente: Universidad del Istmo Panamá
Tipo de Material: Book
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Fuente: Universidad del Istmo Panamá
Tipo de Material: Book
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by:
Kotler, Philip.
Other Authors:
Madariaga Miranda, Jesús G. de.
Flores Zamora, Javier.
Bowen, John T.
Makens, James C.
Published: 2011
Published: 2011
Fuente: Universidad Americana
Tipo de Material: Book
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Fuente: Universidad Americana
Tipo de Material: Book
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Fuente: Universidad Americana
Tipo de Material: Book
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Fuente: Universidad Americana
Tipo de Material: Book
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Fuente: Universidad Americana
Tipo de Material: Book
11
by:
Kotler, Philip.
Other Authors:
Madariaga Miranda, Jesús García de.
Flores Zamora, Javier.
Bowen, John T.
Makens, James C.
Published: 2011
Published: 2011
Fuente: ISAE Universidad
Tipo de Material: Book
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Fuente: ISAE Universidad
Tipo de Material: Book
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Fuente: Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT
Tipo de Material: Book
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by:
Kotler, Philip.
Other Authors:
Armstrong, Gary.
Pineda Ayala, Leticia Esther.
Benassini Felix, Marcela.
Published: 2007
Published: 2007
Fuente: Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT
Tipo de Material: Book
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Fuente: Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT
Tipo de Material: Book
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Fuente: Universidad Americana
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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by:
Kotler, Philip
Other Authors:
Armstrong, Gary
Cuevas Mesa, Guillermina
Benassini Félix, Marcela
Published: 1991
Published: 1991
Fuente: Universidad Latina de Panamá
Tipo de Material: Book