Kotler, P., & Armstrong, G. (1998). Fundamentos de mercadotecnia (4a. ed.). México: Prentice Hall Hispanoamericana.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a. ed. México: Prentice Hall Hispanoamericana, 1998.
MLA CitationKotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a. ed. México: Prentice Hall Hispanoamericana, 1998.
Warning: These citations may not always be 100% accurate.
