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Implacable : Ahora sí, por fin, la manera japonesa de hacer marketing
by: Johansson, Johny K.; Nonaka Ikujiro
Published: 1997
Fuente: Universidad Interamericana Panamá
Subjects: '; “...MERCADEO...”
Tipo de Material: Book
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2
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Services marketing : people, technology, strategy
by: Lovelock, Christopher ; Wirtz, Jochen
Fuente: Universidad Interamericana Panamá
Subjects: '; “...ADMINISTRACION DE MERCADEO...”
Tipo de Material: Book
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3
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Marketing internacional /
by: Cateora Philip R. Other Authors: Gilly, Mary C. Graham, John L. Mejía Estañol, Raúl, Padilla Sierra, Gloria,
Published: 2014
Fuente: Universidad Interamericana Panamá
Subjects: '; “...ANÁLISIS DE MERCADEO....”
Tipo de Material: Book
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4
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Service management and marketing : a customer relationship management approach
by: Gr÷nroos, Chistian
Published: 2000
Fuente: Universidad Interamericana Panamá
Subjects: '; “...MERCADEO...”
Tipo de Material: Book
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5
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Marketing de servicios : un enfoque de integración del cliente a la empresa
by: Zeithaml, Valerie A.; Bitner, Mary Jo
Published: 2002
Fuente: Universidad Interamericana Panamá
Subjects: '; “...MERCADEO DE SERVICIOS...”
Tipo de Material: Book
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6
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Service management : operations, strategy, information technology
by: Fitzsimmons, James A.; Fitzsimmons,Mona J.
Published: 2008
Fuente: Universidad Interamericana Panamá
Subjects: '; “...MERCADEO DE SERVICIOS...”
Tipo de Material: Book
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