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1
by:
Zeithaml, Valarie
Other Authors:
Bitner, Mary Jo
Gremler, Dwayne D.
Velásquez Arellano, Jorge Alberto
Treviño Rosales, Elizabeth
Published: 2009
Published: 2009
Fuente: Universidad del Istmo Panamá
Table of Contents: ';
“...Contenido.
Parte 1. Fundamentos para el marketing de servicios.
1. Introducción a los servicios.
2...”
Tipo de Material: Book
