El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella
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Institution: | Universidad de Panamá |
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Main Author: | |
Other Authors: | , |
Format: | Book |
Language: | Spanish |
Published: |
México
: McGraw-Hill Interamericana
, c1991
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Edition: | 1a. ed |
Subjects: | |
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245 | 1 | 3 | |a El gran giro de la mercadotecnia |b : la era del individuo y cómo beneficiarse con ella |c / Stan Rapp , Tom Collins (coaut.) , Roberto A. Haas (tr.) |
250 | |a 1a. ed | ||
260 | |a México |b : McGraw-Hill Interamericana |c , c1991 | ||
300 | |a vi, 480 p. |c ; 21cm. | ||
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