The 22 immutable laws of branding : how to build a product or service into a world-class brand /
"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do...
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| Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
c1998.
|
| Edition: | 1a ed. |
| Subjects: | |
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| LEADER | 01881cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | ocm39182331 | ||
| 003 | OCoLC | ||
| 005 | 20131022132855.0 | ||
| 008 | 980519s1998 nyua 001 0 eng | ||
| 020 | |a 0887309372 | ||
| 020 | |a 9780887309373 | ||
| 040 | |a UMECIT |b eng |c UMECIT | ||
| 082 | |2 22 |a 658.8 |b R445 |q UMECIT | ||
| 100 | 1 | |a Ries, Al. |9 1858 | |
| 245 | 1 | 4 | |a The 22 immutable laws of branding : |b how to build a product or service into a world-class brand / |c Al Ries and Laura Ries. |
| 246 | 3 | |a Twenty-two immutable laws of branding | |
| 250 | |a 1a ed. | ||
| 260 | |a New York : |b HarperBusiness, |c c1998. | ||
| 300 | |a viii, 182 páginas. : |b ilustraciones. ; |c 22 cm. | ||
| 500 | |a Incluye index. | ||
| 520 | 1 | |a "Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--BOOK JACKET. | |
| 650 | 7 | |2 LEMB |a Marcas de fábrica |9 1298 | |
| 650 | 7 | |2 LEMB |a Mercado |9 2238 | |
| 690 | |a Mercadeo | ||
| 700 | 1 | |a Ries, Laura. |9 1859 | |
| 942 | |2 ddc |c BK | ||
| 999 | |c 5876 |d 5876 | ||
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