The 22 immutable laws of branding : how to build a product or service into a world-class brand /
"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do...
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Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
HarperBusiness,
c1998.
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Edition: | 1a ed. |
Subjects: | |
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PANAMÁ | Colección General | 658.8 R445 (Navegar estantería) | e. 1 | Disponible | 001992 |
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