The 22 immutable laws of branding : how to build a product or service into a world-class brand /

"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do...

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Bibliographic Details
Institution:Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT
Main Author: Ries, Al.
Other Authors: Ries, Laura.
Format: Book
Language:English
Published: New York : HarperBusiness, c1998.
Edition:1a ed.
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