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Bibliographic Details
Institution:	Universidad Latina de Panamá
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary (coautor), Pineda Ayala, Leticia Esther (traductora)
Format:	Book
Language:	Spanish
Published:	México : Pearson Education, 2012.
Edition:	14a. ed.
Subjects:	MERCADEO MERCADOTECNIA. CANALES DE COMERCIALIZACIÓN NEGOCIOS
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Description
Physical Description:	xxvi, 613 p. : il. ; 27 cm.
ISBN:	9786073214209