Marketing for hospitality and tourism
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Estados Unidos de América :
Prentice - Hall,
2003
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| Edition: | 3 |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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Table of Contents:
- 1. Introduction: marketing for hospitality and tourism \ 2. Service characteristics of hospitality and tourism marketing \ 3. The role of marketing in strategic planning \ 4. The marketing environment \ 5. Marketing information systems and marketing research \ 6. Consumer markets and consumer buying behavior \ 7. Organizational buyer behavior of group market \ 8. Market segmentation, targeting and positioning \ 9. Designing and managing products \ 10. Internal marketing \ 11. Building customer loyalty through quality \ 12. Pricing products: pricing considerations, approaches, and strategy \ 13. Distribution channels \ 14. Promoting products: communication and promotion policy and advertising \ 15. Promoting products: public relations and sales promotion \ 16. Electronic marketing: Internet marketing, database marketing, and direct marketing \ 17. Professional sales \ 18. Destination marketing \ 19. Next year's marketing plan.
