Hospitality sales and marketing
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Estados Unidos de América :
Educational institute,
2003
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| Edition: | 4 |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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Table of Contents:
- I. Introduction \ 1. Introduction to hospitality marketing and sales \ 2. The marketing plan: the cornerstone of sales \ 3. Managing the marketing and sales office \ II. Sale Techniques \ 4. Personal sales \ 5. Telephone sales \ 6. Intenal marekting and sales \ 7. Advertising and public relations \ III. Marketing \ 8. Marketing to leisure travelers \ 10. Marketing to travel agents \ 11. Marketing to meeting planners \ 12. Marketing to special segments \ 13. Marketing restaurants and lounges \ 14. Marketing catered events and meeting rooms
