Hospitality sales and marketing
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Estados Unidos de América :
Educational institute,
2003
|
| Edition: | 4 |
| Subjects: | |
| Tags: |
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| Ver registro en Koha: | Acceso en Línea
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| LEADER | 01271nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | UIP - 5712 | ||
| 005 | 20180628110528.0 | ||
| 008 | 191117s2003 xxu spa d | ||
| 020 | |a 0866122532 | ||
| 082 | |a 647.94 Ab19 | ||
| 100 | |a James R. Abbey | ||
| 245 | |a Hospitality sales and marketing | ||
| 250 | |a 4 | ||
| 260 | |a Estados Unidos de América : |b Educational institute, |c 2003 | ||
| 300 | |a 561p | ||
| 505 | |a I. Introduction \ 1. Introduction to hospitality marketing and sales \ 2. The marketing plan: the cornerstone of sales \ 3. Managing the marketing and sales office \ II. Sale Techniques \ 4. Personal sales \ 5. Telephone sales \ 6. Intenal marekting and sales \ 7. Advertising and public relations \ III. Marketing \ 8. Marketing to leisure travelers \ 10. Marketing to travel agents \ 11. Marketing to meeting planners \ 12. Marketing to special segments \ 13. Marketing restaurants and lounges \ 14. Marketing catered events and meeting rooms | ||
| 650 | |a HOSPITALIDAD - ADMINISTRACION DE VENTAS | ||
| 650 | |a HOSPITALIDAD - MERCADEO | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 7987 |d 7987 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |5 0 |6 647_940000000000000_AB19 |7 0 |8 2 |9 13630 |a 001 |b 001 |c GEN |d 2012-06-23 |l 1 |m 1 |o 647.94 Ab19 |p a-008521 |r 2019-06-20 |s 2019-06-13 |t Ej. 1 |w 2018-06-28 |x 4 |y BK |z 3 | ||
