Services marketing : people, technology, strategy
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Published: |
Estados Unidos de América :
Person Education,
007
|
| Edition: | 6 |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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| LEADER | 00944nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | UIP - 5265 | ||
| 005 | 20180628110355.0 | ||
| 008 | 0000002007 - usan 0000000000eng00 | ||
| 020 | |a 0132056763 | ||
| 082 | |a 658.8 L934 | ||
| 100 | |a Lovelock, Christopher ; Wirtz, Jochen | ||
| 245 | |a Services marketing : |b people, technology, strategy | ||
| 250 | |a 6 | ||
| 260 | |a Estados Unidos de América : |b Person Education, |c 007 | ||
| 300 | |a 648p | ||
| 505 | |a Understanding service markets, products, and customers \ Bulding the service model \ Managing the customer interface \ Implementing profitable dervice strategies | ||
| 650 | |a ADMINISTRACION DE MERCADEO | ||
| 650 | |a MERCADEO | ||
| 650 | |a MERCADEO DE SERVICIOS | ||
| 650 | |a SERVICIO AL CLIENTE | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 5997 |d 5997 | ||
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