Opening digital markets : battle plans and business strategies for Internet commerce
Introduction to internet commerce; business catalysts; technology drivers and trends; challenges and solutions to internet commerce; embaking on internet commerce; strategy actions; uncovering new opportunities; the wired consumer; it strategies for electronic commerce; in pursuit of value - added d...
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Mc Graw - Hill,
1998
|
| Edition: | 2 ed. |
| Subjects: | |
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| LEADER | 01199nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | ULACIT - 2856 | ||
| 005 | 20180628110109.0 | ||
| 008 | 191117s1998 US eng d | ||
| 020 | |a 0070435421 | ||
| 041 | |a en | ||
| 043 | |a New York:US | ||
| 082 | |a 658.84 M86 | ||
| 100 | |a Mougayar, Walid | ||
| 245 | |a Opening digital markets : |b battle plans and business strategies for Internet commerce | ||
| 250 | |a 2 ed. | ||
| 260 | |a New York : |b Mc Graw - Hill, |c 1998 | ||
| 300 | |a 292p. | ||
| 520 | |a Introduction to internet commerce; business catalysts; technology drivers and trends; challenges and solutions to internet commerce; embaking on internet commerce; strategy actions; uncovering new opportunities; the wired consumer; it strategies for electronic commerce; in pursuit of value - added distribution: marshall industries experience; managing successful internet commerce | ||
| 650 | |a COMERCIO ELECTRONICO | ||
| 650 | |a INTERNET | ||
| 650 | |a MERCADEO | ||
| 650 | |a PLANEACION ESTRATEGICA | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 2042 |d 2042 | ||
| 952 | |0 1 |1 4 |2 ddc |4 0 |6 658_840000000000000_M86 |7 1 |8 2 |9 3416 |a 001 |b 001 |c GEN |d 1899-12-31 |o 658.84 M86 |p b-008296 |r 2018-06-28 |t Ej. 1 |w 2018-06-28 |x 16 |y BK |z 3 | ||
