Opening digital markets : battle plans and business strategies for Internet commerce
Introduction to internet commerce; business catalysts; technology drivers and trends; challenges and solutions to internet commerce; embaking on internet commerce; strategy actions; uncovering new opportunities; the wired consumer; it strategies for electronic commerce; in pursuit of value - added d...
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Institution: | Universidad Interamericana Panamá |
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Main Author: | |
Format: | Book |
Language: | English |
Published: |
New York :
Mc Graw - Hill,
1998
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Edition: | 2 ed. |
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