Opening digital markets : battle plans and business strategies for Internet commerce

Introduction to internet commerce; business catalysts; technology drivers and trends; challenges and solutions to internet commerce; embaking on internet commerce; strategy actions; uncovering new opportunities; the wired consumer; it strategies for electronic commerce; in pursuit of value - added d...

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Bibliographic Details
Institution:Universidad Interamericana Panamá
Main Author: Mougayar, Walid
Format: Book
Language:English
Published: New York : Mc Graw - Hill, 1998
Edition:2 ed.
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