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Service management and marketing : a customer relationship management approach
by: Gr÷nroos, Chistian
Published: 2000
Fuente: Universidad Interamericana Panamá
Subjects: '; “...MERCADEO DE SERVICIOS...”
Tipo de Material: Book
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Service management : operations, strategy, information technology
by: Fitzsimmons, James A.; Fitzsimmons,Mona J.
Published: 2008
Fuente: Universidad Interamericana Panamá
Subjects: '; “...MERCADEO DE SERVICIOS...”
Tipo de Material: Book
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