Marketing : manual de formación /
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| Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogota :
Ediciones de la U : Eduforma,
2011.
|
| Series: | Mercadeo
|
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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| LEADER | 01240cam a2200301Ma 4500 | ||
|---|---|---|---|
| 001 | ocn907023015 | ||
| 003 | OCoLC | ||
| 008 | 131020s2011 ck ad 000 0 spa d | ||
| 999 | |c 7661 |d 7661 | ||
| 020 | |a 9789587620153 | ||
| 020 | |a 9587620151 | ||
| 040 | |d UMECIT | ||
| 082 | 0 | 4 | |a 658.8 |b T6361 |2 21 |
| 100 | 1 | |a Torres Tirado, Laura. |9 5172 | |
| 245 | 1 | 0 | |a Marketing : |b manual de formación / |c Laura Torres Tirado. |
| 260 | |a Bogota : |b Ediciones de la U : |b Eduforma, |c 2011. | ||
| 300 | |a 175 p. : |b il., tablas ; |c 24 cm. | ||
| 490 | 0 | |a Mercadeo | |
| 650 | 4 | |a Mercadotecnia |9 506 | |
| 650 | 4 | |a Planificación estratégica |9 841 | |
| 650 | 4 | |a Segmentación del mercado |9 5173 | |
| 650 | 1 | 4 | |a Administración de mercadeo |9 1135 |
| 650 | 1 | 4 | |a Mercadeo. |9 1134 |
| 650 | 1 | 4 | |a Comportamiento del consumidor |9 2595 |
| 830 | |a Mercadeo |9 1134 | ||
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_T6361 |7 0 |8 CG |9 3607 |a 01 |b 01 |c GEN |d 2018-07-26 |e Distribuidora Plidel S. A. |g 19.00 |l 1 |m 1 |o 658.8 T6361 |p 3879 |r 2018-11-30 |s 2018-09-05 |t e.1 |w 2018-08-21 |y BK |f compra |x 2 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_T6361 |7 0 |8 CG |9 3661 |a 03 |b 03 |c GEN |d 2018-07-26 |e Distribuidora Plidel S. A. |g 19.00 |o 658.8 T6361 |p 3934 |r 2018-08-23 |t e.1 |w 2018-08-21 |y BK |f compra |x 2 | ||
