Fundamentos de mercadotécnia /
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| Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
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| Main Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
1989.
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| Edition: | 8a.ed., 4a. ed. en español. |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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| LEADER | 00738nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 9684222793 | ||
| 008 | 920609s1989 mx 000 spa | ||
| 020 | |a 9684222793 | ||
| 040 | |a SpMaUCCE |b spa |c UMECIT | ||
| 082 | |2 21 |a 658.8 |b St262 | ||
| 100 | 1 | |a Stanton, William J. |9 1370 | |
| 245 | 1 | 0 | |a Fundamentos de mercadotécnia / |c William J.Stanton,Charles Futrell. |
| 250 | |a 8a.ed., 4a. ed. en español. | ||
| 260 | |a México : |b McGraw-Hill, |c 1989. | ||
| 300 | |a 732p. ; |c 24cm. | ||
| 650 | 0 | 4 | |a Mercadeo |9 1134 |
| 700 | 1 | |a Futrell, Charles. |9 1371 | |
| 942 | |2 ddc |c BK | ||
| 999 | |c 5576 |d 5576 | ||
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