Marketing : fundamentos científicos y empresariales /
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| Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Ecoe Ediciones,
2009.
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| Subjects: | |
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| LEADER | 01366nam a2200277 a 4500 | ||
|---|---|---|---|
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| 003 | CO-BoUNC | ||
| 005 | 20130424205654.0 | ||
| 008 | 090602s2009 ck gr 000 0 spa d | ||
| 020 | |a 9789586485869 | ||
| 040 | |a CO-BoUNC |b spa |c UMECIT | ||
| 082 | 0 | 4 | |a 658.8 |b D3784 |2 21 |
| 100 | 1 | |a Delgado Ballester, Elena |9 1133 | |
| 245 | 1 | 0 | |a Marketing : |b fundamentos científicos y empresariales / |c Elena Delgado Ballester, Miguel Hernández Espallardo, Hector Augusto Rodríguez Orejuela |
| 260 | |a Bogotá : |b Ecoe Ediciones, |c 2009. | ||
| 300 | |a xvi, 184 p. : |b gráficas ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 650 | 1 | 7 | |a Mercadeo |2 LEMB |9 1134 |
| 650 | 1 | 7 | |a Administración de mercadeo |2 LEMB |9 1135 |
| 700 | 1 | |a Hernández Espallardo, Miguel |9 1136 | |
| 700 | 1 | |a Rodríguez Orejuela, Hector Augusto |9 1137 | |
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