Publicidad, promoción y comunicación integral en marketing /
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| Institution: | Universidad Metropolitana de Educación, ciencia y tecnología - UMECIT |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D.F. :
Pearson Educación,
2010.
|
| Edition: | 4a ed. |
| Subjects: | |
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| 008 | 101123s2010 mx a 000 0 spa d | ||
| 020 | |a 9786074426304 | ||
| 020 | |a 6074426309 | ||
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Clow, Kenneth E. |9 131 | |
| 245 | 1 | 0 | |a Publicidad, promoción y comunicación integral en marketing / |c Kenneth E. Clow, Donald Baack. |
| 250 | |a 4a ed. | ||
| 260 | |a México, D.F. : |b Pearson Educación, |c 2010. | ||
| 300 | |a xvii, 454 p. | ||
| 505 | |a Parte I. El fundamento de la CIM. -- Parte 2. Herramientas publicitarias de la CIM. -- Parte 3. Herramientas de medios de la CIM. -- Parte 4. Herramientas promocionales de la CIM. -- Parte 5. Ética, regulación y evaluación de la CIM | ||
| 650 | 4 | |a Promoción de ventas |9 852 | |
| 650 | 4 | |a Comunicación en mercadeo |9 853 | |
| 650 | 4 | |a Relaciones públicas |9 854 | |
| 700 | 1 | |a Baack, Donald. |9 132 | |
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