Events management
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Estados Unidos de América :
Butterworth Heinemann,
2006
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| Edition: | 2 |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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Table of Contents:
- I. Event are events? \ 1. What are events? \ 2. The impacts of events \ 3. Event tourism \ II. Event strategy \ 4. Conceptualizing the event \ 5. The planning function \ 6. Human resoure management and events \ 7. Strategic marketing for events \ 8. Sponsorship of events \ III. Event management \ 9. Project management for events \ 10. Control and budgeting \ 11. Risk management and legal issues \ 12. Logistics \ 13. Staging events \ 14. Evaluation and reporting \ IV. Trends and issues \ 15. Issues and trends
