Marketing essentials

Present the world of marketing; basic marketing concepts; the free enterprise system; gobal economies; business and social responsibility; international trade; basic math skills; communication skills; computer applications and skills; interpersonal skills; managements skills; preparing for the sale;...

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Bibliographic Details
Institution:Universidad Interamericana Panamá
Main Author: Schneider Farese Lois\Kimbrel Grady\Woloszyk Carl A:
Format: Book
Published: Glencoe : Mc Graw - Hill, 2002
Edition:3 ed
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