A framework for marketing management
Understanding marketing management; analyzing marketing opportunities; making marketing decisions; managing and delivering marketing programs
Saved in:
| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Published: |
Prentice - Hall,
2001
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Ver registro en Koha: | Acceso en Línea
|
| Summary: | Understanding marketing management; analyzing marketing opportunities; making marketing decisions; managing and delivering marketing programs |
|---|---|
| Physical Description: | 352: |
| ISBN: | 0130185256 |
