Kleppner publicidad
Presenta las últimas técnicas, teorías y procedimientos comunes a los diversos elementos de la industria de la publicidad
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson,
2001
|
| Edition: | 14 ed |
| Subjects: | |
| Tags: |
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|---|---|---|---|
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| 043 | |a México, D. F:MX | ||
| 082 | |a 659.1 R911p 2001 | ||
| 100 | |a Russell J. Thomas\Lane W. Ronald | ||
| 245 | |a Kleppner publicidad | ||
| 250 | |a 14 ed | ||
| 260 | |a México : |b Pearson, |c 2001 | ||
| 300 | |a 716p | ||
| 500 | |a Titulo original: Kleppner's Advertisting Procedure | ||
| 520 | |a Presenta las últimas técnicas, teorías y procedimientos comunes a los diversos elementos de la industria de la publicidad | ||
| 650 | |a KLEPPNER | ||
| 650 | |a MERCADEO | ||
| 650 | |a PERIODISMO | ||
| 650 | |a PUBLICIDAD | ||
| 650 | |a RADIO | ||
| 650 | |a REVISTA | ||
| 650 | |a TELEVISION | ||
| 650 | |a VENTAS | ||
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