Contemporary marketing
The contemporary marketing environment; the marketing environment, ethics, and social responsibility; global dimensions of marketing; managing technology to achieve marketing success; marketing planning, information, and segmentation; customer behavior; product strategy; distribution strategy; promo...
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| Institution: | Universidad Interamericana Panamá |
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| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Orlando, Florida :
Harcourt College Publishers,
2001
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| Edition: | 10ed. |
| Subjects: | |
| Tags: |
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| Ver registro en Koha: | Acceso en Línea
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| Tipo de ítem | Ubicación actual | Colección | Signatura | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|---|
Libros
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CRAI UIP Estantería General | General | 658.8 B644 2001 (Navegar estantería) | Ej. 1 | Disponible | 3 | b-008497 |
