Global Marketing Management
Globalization; golbal marketing environment; development of competitive strategy; global marketing strategy development; managing global operations
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| Institution: | Universidad Interamericana Panamá |
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| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons,
1998
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| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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