State of the art marketing research

Data collection and research systems; building the research study; applying marketing research to marketing problems

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Bibliographic Details
Institution:Universidad Interamericana Panamá
Main Author: Blankenship; Albert Breneman; Breen, Giorge Edward; Dutka, Alan
Format: Book
Language:English
Published: Illinois : NTC Business Books, 1998
Edition:2 ed.
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