Marketing /
Initiating the market process; understanding buyers and markets; targeting marketing opportunities; satisfying marketing opportunities; managingthe marketing process
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Mc Graw - Hill,
1997
|
| Edition: | 6 ed. |
| Subjects: | |
| Tags: |
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| 100 | |a Berkowitz, Eric N.; Kerin, Roger A.; Hartley, Steven W. | ||
| 245 | |a Marketing / |c Eric N. Berkowitz,... et.al. | ||
| 250 | |a 6 ed. | ||
| 260 | |a Boston : |b Mc Graw - Hill, |c 1997 | ||
| 300 | |a 736p. | ||
| 520 | |a Initiating the market process; understanding buyers and markets; targeting marketing opportunities; satisfying marketing opportunities; managingthe marketing process | ||
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