Fundamentos de marketing /
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson,
2017.
|
| Edition: | 13a ed. |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Fundamentos de marketing / |c Philip Kotler, Gary Armstrong. |
| 250 | |a 13a ed. | ||
| 260 | |a México : |b Pearson, |c 2017. | ||
| 300 | |a 641 p. : | ||
| 500 | |a Parte I. Definición de marketing y del proceso de marketing -- Parte II. Comprensión del mercado y de los clientes -- Parte III. Diseño de una estrategia y una mezcla de marketing orientadas hacia el cliente -- Parte IV. Extensión del marketing | ||
| 650 | 4 | |a Marketing. | |
| 700 | 1 | |a Armstrong, Gary, |e coaut. | |
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