Advertising communications e promotion management : McGraw Hill series in marketing
Ac & Pand marketing objetives; target audience action objetive; communication objetives and positioning; creative strategy; integrated communications strategy; media strategy; advertising research and evaluation
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| Institution: | Universidad Interamericana Panamá |
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| Format: | Book |
| Published: |
McGraw Hill,
1996
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| Edition: | 2 ed |
| Series: | McGraw Hill series in marketing
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| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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