Marketing
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| Institution: | Universidad Interamericana Panamá |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw Hill,
1997
|
| Edition: | 11 |
| Series: | McGraw Hill series in marketing
|
| Subjects: | |
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| 100 | |a Etzel, Michael H; Walker Bruce J.; Stanton, Williams J. | ||
| 245 | |a Marketing | ||
| 250 | |a 11 | ||
| 260 | |a México : |b McGraw Hill, |c 1997 | ||
| 300 | |a 624 p | ||
| 490 | |a McGraw Hill series in marketing | ||
| 505 | |a Modern marketing \ The dynamic marketing environment \ Strategic marketing planning \ Marketing research and information \ Consummer markest an buying behavior \ Product planning and develpment \ Price determination | ||
| 650 | |a ESTRATEGIAS DE MERCADEO | ||
| 650 | |a INVESTIGACION DE MERCADOS | ||
| 650 | |a MERCADEO | ||
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