Gerencia de marketing : estrategias y programas /
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| Institution: | Universidad Americana |
|---|---|
| Main Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Santafé de Bogotá :
McGraw-Hill,
1998.
|
| Edition: | Sexta |
| Subjects: | |
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| LEADER | 00949cam a2200265 a 4500 | ||
|---|---|---|---|
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| 003 | OSt | ||
| 005 | 20170121100418.0 | ||
| 008 | 020304s1998 ck a |b 001 | spa d | ||
| 100 | 1 | |9 1339 |a Guiltinan, Joseph P. | |
| 999 | |c 736 |d 736 | ||
| 020 | |a 958-600-828-2 | ||
| 040 | |a SIBIUAM |b spa |c SIBIUAM | ||
| 041 | 1 | |a spa |h eng | |
| 082 | |2 21 |a 658.8 G962 1998 | ||
| 100 | 1 | |a Paul, Gordon W. |9 1340 | |
| 100 | 1 | |a Madden, Thomas J. |9 1341 | |
| 245 | 1 | 0 | |a Gerencia de marketing : |b estrategias y programas / |
| 250 | |a Sexta |b edición | ||
| 260 | |a Santafé de Bogotá : |b McGraw-Hill, |c 1998. | ||
| 300 | |a xv, 470 páginas : |b ilustraciones ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a MARKETING |x MANAGEMENT |9 1083 | |
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_G962_1998 |7 0 |9 1028 |a 001 |b 001 |c GEN |d 2012-08-14 |e McGraw Hill |f Donación |k 736 |o 658.8 G962 1998 |p 001028 |r 2015-08-14 |t e.1 |y BK |i 1028 | ||
