Fundamentos de marketing /
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| Institution: | Universidad Americana |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México D.F. :
Pearson Educación,
2008
|
| Edition: | Octava Edición |
| Subjects: | |
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| Ver registro en Koha: | Acceso en Línea
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| LEADER | 00992cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | ocn881018598 | ||
| 003 | OSt | ||
| 005 | 20150919102933.0 | ||
| 008 | 130821s2008 mx ao || 000 | spa d | ||
| 020 | |a 978-970-26-1186-8 | ||
| 040 | |a SIBIUAM |b spa |c SIBIUAM | ||
| 082 | 0 | 4 | |a 658.8 K87 2008 |2 21 |
| 100 | |a Kotler, Philip. |9 132 | ||
| 100 | |a Armstrong, Gary |9 1796 | ||
| 245 | 1 | 0 | |a Fundamentos de marketing / |
| 250 | |a Octava Edición | ||
| 260 | |a México D.F. : |b Pearson Educación, |c 2008 | ||
| 300 | |a xxxii, 522 páginas : |b ilustraciones, cuadros, tablas, fotografías |c 27 cm. | ||
| 650 | 0 | |a ADMINISTRACIÓN DE EMPRESAS |9 143 | |
| 650 | 0 | |a ADMINISTRACION DE MERCADEO |9 308 | |
| 650 | 0 | |a ANALISIS DE MERCADEO |9 1794 | |
| 650 | 0 | |a COMPORTAMIENTO DEL CONSUMIDOR |9 1797 | |
| 650 | 0 | |a MERCADEO |9 367 | |
| 942 | |2 ddc |c BK | ||
| 999 | |c 1060 |d 1060 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_K87_2008 |7 0 |9 1396 |a 001 |b 001 |c GEN |d 2014-09-19 |f Donación |k 1060 |o 658.8 K87 2008 |p 001396 |r 2015-09-19 |t e.1 |y BK |i 1396 | ||
