Diseño de campañas persuasivas /
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| Institution: | Universidad Americana |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación,
2002.
|
| Subjects: | |
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| LEADER | 01079nam a22002297a 4500 | ||
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| 100 | 1 | 0 | |9 1 |a Fonseca Yerena, María del Socorro |
| 245 | 1 | 0 | |a Diseño de campañas persuasivas / |c María del Socorro Fonseca Yerena, María del Carmen Herrera Zamudio |
| 260 | |a México : |b Pearson Educación, |c 2002. | ||
| 300 | |a 251 páginas : |b ilustraciones ; |c 26 cm. | ||
| 650 | 4 | |a MEDIOS DE COMUNICACIÓN DE MASAS |x PUBLICIDAD |9 2 | |
| 650 | 4 | |a CAMPAÑAS PUBLICITARIAS |9 3 | |
| 700 | 1 | |a Herrera Zamudio, María del Carmen |9 4 | |
| 700 | 1 | |a Cabañas Chávez, Rocío |e ed. |9 5 | |
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