Marketing turístico /
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| Institution: | ISAE Universidad |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D. F. :
Trillas,
2006.
|
| Series: | Serie Trillas turismo.
|
| Subjects: | |
| Online Access: | More Info cover art table of contents |
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| LEADER | 03031cam a2200469Ia 4500 | ||
|---|---|---|---|
| 001 | ocm86132884 | ||
| 003 | OCoLC | ||
| 005 | 20170324172416.0 | ||
| 008 | 070323s2006 sp a b 001 0 spa | ||
| 999 | |c 1148 |d 1148 | ||
| 020 | |a 9682477689 | ||
| 020 | |a 9789682477683 | ||
| 040 | |a UYB |b eng |c UYB |d BTCTA |d BAKER |d YDXCP |d TEF |d BDX |d OCLCF |d OCLCO |d OCLCQ | ||
| 050 | 4 | |a G155.A1 |b R36 2006 | |
| 082 | 0 | 4 | |a 380.145 R145 |b e.1 |
| 100 | 1 | |a Ramírez Cavassa, César. |e Autor |9 1286 | |
| 245 | 1 | 0 | |a Marketing turístico / |c César Ramírez Cavassa. |
| 260 | |a México, D. F. : |b Trillas, |c 2006. | ||
| 300 | |a 207 p. : |b il. ; |c 24 cm. | ||
| 490 | 1 | |a Trillas turismo | |
| 504 | |a Includes bibliographical references (page 195) and index. | ||
| 505 | |a Conceptualización de la mercadotecnia. -- Cap. 2. Producto y mercado turístico. -- Cap.3. El sistema de mercadotecnia y la actividad turística. -- Cap.4. Política de mercado. -- Cap. 5. Análisis motivacionales del mercado turístico. -- Cap. 6. Marketing del producto turístico. -- Cap.7. Comercialización y política de distribución. -- Cap.8. Ingeniería de la imagen, comunicación comercial y publicidad turística. | ||
| 650 | 0 | |a Tourism |x Marketing. |9 1861 | |
| 650 | 7 | |a Turismo |x Mercado. |2 bidex |9 1862 | |
| 650 | 7 | |a Tourism |x Marketing. |2 fast |9 1861 | |
| 830 | 0 | |a Serie Trillas turismo. |9 1287 | |
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| 942 | |2 ddc |c BK |k R | ||
| 945 | |f bks | ||
| 947 | |n 20070323 |p 20150512 |m 17 |s N | ||
| 948 | |a US |b IL |c CGP |d CHICAGO PUB LIBR | ||
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| 948 | |a US |b NC |c btcta |d BAKER & TAYLOR INC TECH SERV & PROD DEV | ||
| 948 | |a US |b NH |c ydx |d YBP LIBRARY SERVICES | ||
| 948 | |a US |b OH |c baker |d BAKER & TAYLOR | ||
| 948 | |a US |b PA |c bdx |d BRODART BOOKS & LIBR SERVS | ||
| 948 | |a DO |b ZZ |c druni |d UNIVERSIDAD IBEROAMERICANA | ||
| 948 | |a MX |b MX |c DQ$ |d UNIVERSIDAD AUTONOMA DE CIUDAD JUAREZ |c mxyuc |d UNIVERSIDAD AUTONOMA DE YUCATAN |c quint |d UNIVERSIDAD DE QUINTANA ROO, CAM CHETUM |c uyb |d UNIVERSIDAD DEL MAYAB SC |c uvmcp |d UNIVERSIDAD DEL VALLE DE MEXICO | ||
| 949 | |i b |x b |h ? | ||
