Claude C. Hopkins

Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Provided by Wikipedia
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Mi vida en la publicidad y publicidad científica /
by: Hopkins, Claude C. Other Authors: Dorfsman Figueroa, Isaac.
Published: 1994
Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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