Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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by:
Kotler, Philip
Other Authors:
Armstrong, Gary
Mascaro Sacristan, Pilar traductora
Benassini Félix, Marcela
Published: 1996
Published: 1996
Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
23
by:
Kotler, Philip
Other Authors:
Keller, Kevin Lane
Mues Zepeda, Astrid
Martínez Gay, Mónica Gabriela
Published: 2012
Published: 2012
Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
27
by:
Kotler, Philip
Other Authors:
Bowen, John.
Makens, James C..
Sánchez Carrión, Miguel Angel
Published: 1997
Published: 1997
Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad Latina de Panamá
Tipo de Material: Book
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Fuente: Universidad San Marcos
Tipo de Material: Book
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Fuente: Universidad San Marcos
Tipo de Material: Book
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Fuente: Universidad San Marcos
Tipo de Material: Book
35
by:
Kotler, Philip.
Other Authors:
Keller, Kevin Lane, 1956-
Mues Zepeda, María Astrid, trad.
Ascanio Rivera, María de la Luz Eloísa.
Published: 2012
Published: 2012
Fuente: Universidad San Marcos
Tipo de Material: Book
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Fuente: Universidad San Marcos
Tipo de Material: Book
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Fuente: Universidad Interamericana Panamá
Tipo de Material: Book
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Fuente: Universidad Interamericana Panamá
Tipo de Material: Book
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Fuente: Universidad Interamericana Panamá
Tipo de Material: Book
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Fuente: Universidad Interamericana Panamá
Tipo de Material: Book