1
by: Perreault, William
Published: 1999
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ... organization -- 3: Focusing marketing strategy with segmentation and positioning -- 4: Evaluating opportunities...
Tipo de Material: Book
2
Fuente: Universidad Interamericana Panamá
Table of Contents: '; .... Organizational buyer behavior of group market \ 8. Market segmentation, targeting and positioning \ 9...
Tipo de Material: Book
3
Fuente: Universidad Interamericana Panamá
Table of Contents: '; .... Market positioning. \ V. The marketing mix. \ 10. The marketing mix and the product/service Mix. \ 11...
Tipo de Material: Book
4
by: Jobber, David.
Published: 2004
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ... \ 7. Market Segmentation and Positioning \ II. Marketing Mix Decisions \ 8. Managing Products: Brand...
Tipo de Material: Book
5
by: Burk Wood, Marian
Published: 2007
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ... and markets \ Planning segmentation, targeting and positioning \ Planning direction, objectives and strategy...
Tipo de Material: Book
6
by: Rossiter John R\Percy Larry:
Published: 1996
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ...This edition places emphasis on the integrated market communications revolution and reflects...
Tipo de Material: Book
7
by: De La Guardia Castillo, Karla
Published: 2007
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ...; Positioning strategy; Market participation; Competitive environment; Maritime business swot analysis...
Tipo de Material: Book
8
by: De La Guardia Castillo, Karla
Published: 2007
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ...; Positioning strategy; Market participation; Competitive environment; Maritime business swot analysis...
Tipo de Material: Book
9
by: Ries, Al Other Authors: Trout, Jack Arbolí Gascón, Manuel Kates, José H.
Published: 1992
Fuente: Universidad Latina de Panamá
Tipo de Material: Book
10
by: Quijada Cruz, Arlenys Irina Other Authors: Morales, Yovany
Published: 2019
Fuente: Universidad Latina de Panamá
Tipo de Material: Thesis Book