1
Fuente: Universidad Interamericana Panamá
Table of Contents: '; .... Organizational buyer behavior of group market \ 8. Market segmentation, targeting and positioning \ 9...
Tipo de Material: Book
2
Fuente: Universidad Interamericana Panamá
Table of Contents: '; .... Market positioning. \ V. The marketing mix. \ 10. The marketing mix and the product/service Mix. \ 11...
Tipo de Material: Book
3
by: Jobber, David.
Published: 2004
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ... \ 7. Market Segmentation and Positioning \ II. Marketing Mix Decisions \ 8. Managing Products: Brand...
Tipo de Material: Book
4
by: Burk Wood, Marian
Published: 2007
Fuente: Universidad Interamericana Panamá
Table of Contents: '; ... and markets \ Planning segmentation, targeting and positioning \ Planning direction, objectives and strategy...
Tipo de Material: Book