Kotler, P., & Armstrong, G. (2008). Fundamentos de marketing (8a. ed.). México: Pearson.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 8a. ed. México: Pearson, 2008.
MLA CitationKotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 8a. ed. México: Pearson, 2008.
Warning: These citations may not always be 100% accurate.