APA Citation

Kotler, P., & Armstrong, G. (2008). Fundamentos de marketing (8a. ed.). México: Pearson.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 8a. ed. México: Pearson, 2008.

MLA Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 8a. ed. México: Pearson, 2008.

Warning: These citations may not always be 100% accurate.