Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
21
by: Kinni, Theodore B.; Ries, Al.
Published: 2000
Fuente: Universidad Interamericana Panamá
Tipo de Material: Book
22
by: Handy, Charles, Ries, Al, Trout, Jack
Published: 1997
Fuente: Universidad Americana
Tipo de Material: Book
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